Growth Marketing Manager H/F - Shipup Paris 9e - 75

As a Growth Marketing Manager, you will BE at the forefront of scaling our marketing efforts and driving measurable growth. Your responsibilities include :
- Develop and Execute Data-driven Growth strategies
- Create and implement strategies to optimize the AARRR funnel (Acquisition, Activation, Retention, Referral, Revenue).
- Align growth marketing initiatives with business goals to generate 30% of company leads through marketing by the end of 2025.
- Run experiments and A/B tests
- Design, execute, and analyze A/B tests across channels and campaigns.
- Conduct experiments that reduce Cost Per Lead (CPL) by 20% and improve lead-to-opportunity conversion rates by 15%.
- Contribute to lead generation through Digital channels
- Help manage paid and organic campaigns, including Pay-Per-Click, paid social, SEO, and email marketing.
- Collaborate with the content and performance marketing teams to ensure impactful messaging and creatives.
- Optimize the Website as a Growth driver
- Analyze user behavior and optimize conversion paths to enhance website performance as a lead-generation tool.
- Create and manage nurturing campaigns to guide leads through the funnel.
- Collaborate across teams
- Partner with Sales, Product, and Customer Success teams to ensure marketing campaigns drive qualified leads and enhance retention efforts.
- Work closely with the Performance Marketer to design and execute paid campaigns and align outbound and inbound efforts.

Essential Qualifications :
- 5+ years of experience in Growth marketing, ideally in a SaaS or e-commerce environment.
- Expertise in optimizing AARRR funnels and running data-driven campaigns.
- Proficient in analytics tools such as HubSpot, Google Analytics, Looker Studio, and Metabase.
- Proven experience in designing and running experiments and A/B tests.
- Fluency in French and English.
- Strong project management skills with the ability to execute campaigns end-to-end.

Bonus Qualifications :
- Experience with international marketing campaigns.
- Knowledge of scaling marketing operations and CRM tools like HubSpot.
- Familiarity with the French and European markets.
- Experience in both B2B and SMB growth strategies.

What you'll get...
Embrace the opportunity to BE part of the team during this exciting moment ! This role is crucial in the team !

People-centric company : A team where everyone cares about one another. We're very proud of being a great place to work. Read what our employees are saying about us on Glassdoor ! (100% of reviews would recommend IT to a friend)

Startup spirit & the structured environment : a fast-paced environment, where there is a lot to learn but, at the same time, you are in a mature, organized environment with a clear product vision.

Stylish office located in Paris, 9ème (Rooftop access !)

Every year we organize amazing company-wide offsite to strengthen our social ties.

We have more than 15 different nationalities at Shipup !

Shipup is a 50+ people company that envisions a world where brands keep their promises along the entire customer journey.

That's why we enable brands to take control over the most volatile part of the customer experience -the post-purchase- so they increase brand loyalty and save support costs
Our company culture & values- Ownership

Taking ownership means feeling completely responsible for our goals - and this is something all of Shipup adheres to ! We believe that every single one of us needs to feel accountable for the results of our work. This creates a state of complete trust in each other.
- Initiative

Our teams' are founded on pushing each other to take initiative. Today, we constantly take action without being told what to do and come up with solutions to problems !
- Empowerment

We want all of our employees to succeed. Thus, we provide everything and anything they need to thrive ! We also encourage everyone to take action and more importantly, we support them if they make mistakes.
- Caring

One of Shipup's priorities is to create a culture of care daily. We not only care about our co-workers, but we deeply care for our customers and the customers of our customers ! Our whole product is based on how much a company cares for its clients, and we love IT !
- Ambition

Always seeing bigger and having a strong desire and determination to succeed.